About Us

About Inside Kona

Kailua-Kona is a small town located on the Big Island of Hawaii. It is very different to the tourist mecca of Waikiki, with no tall condo’s or high-end fashion stores in sight. For most of the year it’s a quiet town, perfect to relax and explore the natural beauty of the Island.

A large portion of the Island is uninhabitable due to past volcanic eruptions, which has left miles of volcanic rock spread across the landscape.

Hawaii is a spiritual place, and you feel it. Whether it’s the Aloha from the locals, watching the lava flow from Kilauea, the green sea turtles, ‘honu’, feeding off the rocks, or the spinner dolphins jumping and playing in Kailua Bay. You don’t just enjoy your vacation, you experience it.

Kailua-Kona is also home to the Hawaiian Ironman, known as the hardest one day sporting event in the world. For some, the day is a success, but for many, it’s a day of learning. You discover that you’re stronger than you think, you’re far more resilient than what you had believed and have the ability to embrace each challenge thrown your way.

Kona is so much more than a destination. It’s an experience, it’s a feeling, it’s a reminder of life’s adventures and encourages us to make the most of every day. It inspires us to push ourselves, stay active and not to shy away from new challenges, whether its in triathlon, surfing, swimming, running or going to the gym. It’s the perfect name to represent what our business is all about.


About Us

Kona in October is an unforgettable experience. For some, its a once in a lifetime opportunity, for others its an annual pilgrimage. This is the holy grail of our sport, set in one of the worlds most spectacular landscapes.

My love for Kona began in 2008, where my husband and I competed in our first World Champs together, on our honeymoon. I fell in love with the Island. I was taken by its natural beauty, its people and the simple way of life that allowed me to take a deep breath and slow down.

I also felt a powerful connection to the Island. Perhaps it's because a piece of you is left out on the course on race day. The race is as much a mental battle as it is physical, it can take you to a dark place and make you question your ability to finish. You're forced to dig deep, block out the negative thoughts, ignore the pain and fight all the way to the finish line.

I have met people from all over the world who share the same love for Kona. These are athletes, spectators, volunteers, triathlon brands, local businesses or accommodation providers. My inspiration for starting the Inside Kona social media pages was to create a platform for all these people to connect. The response to my page has been overwhelmingly positive and I have loved connecting and interacting with people who share the same passion.

My shop began with creating Kona inspired t-shirts and has soon developed into much more. Now I am selling beach, casual and performance wear, all with an inspiration of Aloha. I am continually testing and designing, trying to find the best products suited to my store and my customers.