My first blog post.....who am I?

Well I must admit, I'm not much of a blogger. If I want to be brutally honest, I also don't see myself as an insta-grammer, creative designer, accountant, web designer, stock controller or marketing manager.......but it's 2020, and I am now all of that, and more.

Each day as I learn about running a small business, the more important it is to me that I give people the opportunity to know who I am and what I am about.

I have raced Ironman twelve times including three times in Kona. My husband Matt raced Ironman thirteen times including six Kona’s. Every Ironman we have done has a story behind it, but I’ll save those for another day.

I have a real job, I work full time in aviation safety. I am a wife and mother of two children, Kalea 5yrs and Cruz 2yrs. I haven’t raced an Ironman since 2013 and would love to do another one, but life is busy with work, kids and family, I hope I find the time and motivation one day soon.

The Inside Kona social media platforms were born in 2018. I would get a constant stream of Kona related questions from friends and their friends about my recommendations for different things. I realised that whilst there were some great platforms that advertised Hawaii and its beauty, there wasn’t anything Kona specific that could help provide information for those traveling in October.
As the Inside Kona page started to gain some followers, I began to connect with people from all over the world who share the same love for the Big Island.

Around comes 2020. The year known as ‘The Great Pause’.

My return commute to the office is 4-5 hours a day. Once Covid hit, I was forced to work from home, and suddenly had some spare time. I started looking at the Inside Kona community, and with the possibility of there being no trips to Hawaii this year, the idea came to me that I could create apparel and bring Kona to the people.

This is a work in progress. I learn something new every day. There is plenty of apparel out there that screams, ‘I do triathlon’, but I am not about that. The connection with Kona is sentimental. It’s personal and its deep. That’s what I want my designs to reflect. The wider public may not understand what ‘Kona Obsession’ means, but you do, and that’s what makes it unique.

Wrapping up this first blog post now and thank you to those who read this far. If you want to ask any questions please send them through. Have a lovely day.






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